AI Insights · Timothy · July 2025
Top Puzzle Games in New Zealand: Q2 2025 Performance
Explore the performance trends of the top puzzle games in New Zealand during Q2 2025, highlighting downloads, revenue, and active user metrics.
In the second quarter of 2025, the puzzle game genre witnessed notable activity in New Zealand, with data sourced from Sensor Tower providing insights into the performance of the top five games on a unified platform.
Color Block Jam by Rollic Games showed a consistent revenue stream, peaking at about $12.9K towards the end of June. Weekly downloads saw a gradual decline from 5.5K to approximately 3.2K, while active users fluctuated, ending the quarter with around 15.9K.
Screwdom from Zego Global Pte Ltd experienced a robust increase in revenue, reaching $12.9K by the end of June. Downloads varied, with a notable rise mid-quarter, and active users remained relatively stable, closing at 11.6K.
June’s Journey: Hidden Objects by Wooga maintained steady revenue, with a peak at $10.4K. Downloads remained low, hovering around 300, while active users stayed consistent, ending at about 4.8K.
Unsolved: Hidden Mystery Games by Artifex Mundi S.A. saw varied revenue, peaking at $4.9K in April. Downloads and active users showed slight fluctuations, with active users closing at approximately 6K.
Finally, NYT Games: Wordle & Crossword from The New York Times Company displayed a surge in active users, reaching over 101K by the end of June. Revenue also showed an upward trend, peaking at $5.1K in early June.
For more detailed insights into these app performances, you can visit Sensor Tower for comprehensive analytics.
